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Gareth Cross
Director and Principal Consultant

Gareth has spent his career in business and communications specialising in public affairs, culture and sport, predominantly in the North West of England. His experience includes spells working with Precise Public Affairs, The Unique Communications Group and as Head of Strategy at gemonline interactive. He founded Across The Board Ltd in 2003 and has since worked with clients including Burnden Leisure plc / Bolton Wanderers FC, The Football League Trust, Calm Media and North West Chambers of Commerce.
A graduate in Politics, Philosophy and Economics he has held policy roles with: North West Regional Assembly, Culture North West and Sport England, where he was a member of the North West Steering Group for the London 2012 Games.

Gareth has extensive experience of Westminster and is well-versed in local government as a serving Councillor in St Helens, where as a former Deputy Leader of the Labour Group he has held Cabinet portfolio responsibilities for; Service Audits, Quality Control and Enforcement and Public Health & Well-being including sport, culture and leisure.

For nearly a decade he has also been a Trustee and Director of WLCT a registered charity and social enterprise where he is Chairman of its’ subsidiary trading companies. WLCT works on behalf of Wigan Council, Selby District Council and Cannock Chase District Council to manage and support leisure and cultural events, services and facilities.

Gareth has been a long standing champion of the devolution agenda and has a unique perspective on the policy and politics involved. This has been gained through regional government as Campaign Director of Yes 4 North West and from being closely involved in the development of the Liverpool City Region Combined Authority. His interest is developing power relationships and issues of governance, transparency and accountability, specifically how this can be augmented to benefit local communities economically.


Joanne Cross

Joanne has worked for over 15 years in the medical biotech industry and has a wealth of experience in global marketing communications. She has previously held roles at DxS Ltd and QIAGEN and is presently Head of Marketing for Premaitha Health plc. Joanne has a BSc in Medical Microbiology from University of Newcastle-Upon-Tyne and a PostGrad Diploma from the Chartered Institute of Marketing. She has led Across the Board, work with amongst others: EKF Molecular Diagnostics, Epistem plc, Origin Sciences and Agalimmune Ltd.